According to the 2011 BrandFinance Banking 500 review, undertaken with The Banker magazine, Bank of America is the most valuable banking brand for 2010. Even with all the mortgage and fee issues, Bank of America still managed to surpass its competitors and grab the number one spot. |
David Haigh, CEO of Brand Finance Plc said: 'The top tier of the BrandFinance Banking 500 demonstrates that a cohesive, intelligent brand strategy can help to salvage even the most damaged reputations.
'Banking brands have never previously been subjected to such high levels of consumer, client and political scrutiny. However, it is possible that some banks will struggle in the short to medium-term as their business strategy fails to deliver on their revised brand and communications mandate'. - Source